What We do for Our Partners

  The Ed-Tech Group helps EdTech vendors effectively reach and engage the education market. We provide targeted, results-driven marketing strategies tailored for K-12 and higher education, connecting vendors directly with key decision-makers, including educators, district leaders, and administrators. Through a combination of data-informed insights, customized campaigns, and impactful outreach, we empower vendors to showcase their solutions, expand their footprint, and build meaningful partnerships in the education sector. Whether through digital marketing, events, or direct engagement, we drive visibility and growth for your products in the education market. 

   Our services support EdTech vendors in building, enabling, and managing our established network of education-focused resellers across North America. For vendors without established channel partners, we provide introductions to a variety of national and regional resellers operating within the EdTech market. Our team helps you connect with partners that best align with your needs, fostering relationships that boost visibility, increase sales, and expand market reach. Let us empower your channel strategy for sustainable growth in the education sector.

   We provide comprehensive support to enable our established network of EdTech-focused resellers to market, sell, and support your products effectively. With a deep understanding of both the vendor and reseller perspectives, we’ve developed best practices to design and implement impactful partner enablement initiatives. Our expertise ensures that your offerings are positioned for success, helping resellers fully leverage resources and strategies tailored to maximize their performance and expand your reach within the education market. 

 We deliver impactful online demos of your products to both channel partners and end users, creating a powerful showcase of your offerings. Our demo services include expertly led presentations tailored to highlight your solutions’ value, driving interest and engagement. Additionally, we coordinate and manage comprehensive "Product Demo" programs, ensuring a smooth, professional experience that effectively demonstrates your product's potential and supports your sales objectives. Let us help you make a strong impression on the education market. 

 Our market insight services help you understand how your offering resonates within the education sector. We provide in-depth analysis to reveal market perceptions, identify target audiences, and develop strategies for effective engagement. Additionally, we design and manage pilot programs, gathering essential feedback on customer experience to refine and strengthen your approach. Empower your product’s success with insights that drive informed decisions and impactful connections in the EdTech market. 

 We provide ongoing technical and sales support to empower the channel partners we’ve recruited for your EdTech solution. Our team assists partners with product knowledge, troubleshooting, and strategies for demand generation, ensuring they have the tools to effectively promote and sell your offerings. With our support, your channel partners can deliver exceptional value to end users, driving growth and strengthening your presence in the education market.